The iPhone 18 Pro Max was officially unveiled at Apple’s fall event on September 10, 2026. Customers in mainland China can pre-order from 8 PM on Saturday, September 12, with general availability on Friday, September 18. The new model features the first 2nm A20 Pro chip (CPU performance up to 20% faster, GPU performance up to 40% faster, 50% more memory bandwidth, and 2× the AI processing performance of the A19 Pro), the first variable-aperture main camera ever on an iPhone (48MP Fusion, four aperture settings), a redesigned Dynamic Island (capable of displaying up to three Live Activities at once), and the longest battery life in iPhone history (up to 45 hours of video playback). China pricing starts at ¥10,999 (256GB), available in four colors: Black, Silver, Glacier Blue, and Burgundy.

The iPhone 18 Pro Max is Apple’s 6.9-inch Pro-class flagship released in September 2026, powered by the A20 Pro chip, a 48MP variable-aperture main camera, and the biggest battery-life upgrade in iPhone history.
| Category | Spec | iPhone 18 Pro Max |
| Design | Colors | Black / Silver / Glacier Blue / Burgundy |
| Material | Aluminum unibody + Ceramic Shield front | |
| Weight | Approx. 249 g | |
| Thickness | 8.75 mm | |
| Display | Screen size | 6.9 inches |
| Display technology | Super Retina XDR, ProMotion adaptive refresh rate, Always-On display | |
| Dynamic Island | Smaller, displays up to3 Live Activities at once | |
| Chip | SoC | A20 Pro (first 2nm process) |
| CPU | 6-core (2 performance + 4 efficiency cores, integrated neural accelerators) | |
| GPU | 7-core, up to +40% graphics performance | |
| Neural Engine | Dual 16-core Neural Engines (32 cores total), 2× the AI performance of the A19 Pro | |
| Memory bandwidth | +50% (widest ever in an iPhone) | |
| Cooling | Vapor chamber | New-generation vapor chamber, ~3× the cooling area of the 17 Pro |
| Battery | Video playback | Up to43 hours (up to 45 hours on eSIM models) |
| Wired fast charging | ~15 minutes to 50% | |
| 5-minute charge | ≈ 6–7 hours of video playback | |
| MagSafe wireless | Up to 15W (requires a 20W+ adapter) | |
| Camera | Main camera | 48MP Fusion, variable aperture f/1.48 / f/1.8 / f/2.8 / f/4.0 |
| Ultra Wide | 48MP | |
| Telephoto | 48MP, up to 8× optical-quality zoom | |
| Front camera | 18MP Center Stage | |
| Connectivity | Modem | Apple-designedC2 modem |
| Wireless | Wi-Fi 7 + Bluetooth + Thread | |
| System | OS | iOS 27 |
| Storage / Price | 256GB | $1,623.39 |
| 512GB | $1,918.52 | |
| 1TB | $2,435.13 | |
| 2TB | $3,172.74 |
Data source: Apple Fall 2026 Event official information (cross-checked by Huanqiu, Sina Tech and other outlets); see VietnamNet for the full English original.
| Market | Pre-order | General availability | Starting price |
| Mainland China | Sep 12, 2026 (Sat) 20:00 | Sep 18, 2026 (Fri) | ¥10,999 (256GB) |
| United States | Sep 12, 2026, 5:00 PT | Sep 18, 2026 | $1,299 (256GB) |
| Canada | Sep 12, 2026, 5:00 PT | Sep 18, 2026 | CA$1,899 (256GB) |
| India | Sep 12, 2026, 17:30 IST | Sep 18, 2026 | ₹1,79,900 (256GB) |
Each customer is limited to 2 iPhone 18 Pro and 2 iPhone 18 Pro Max units.
Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing: “This is the best Pro lineup we’ve ever made, with advancements across camera, performance, and battery. And we didn’t just make incremental improvements in these areas — we took huge leaps forward.” Source: Apple’s official statement as republished by Tempo.
| Unit | Spec | Improvement over A19 Pro |
| CPU (6-core) | 2× performance + 4× efficiency cores, all with integrated neural accelerators | Performance cores up to**+20%** faster |
| GPU (7-core) | Supports hardware-accelerated ray tracing, 2× 8-bit floating point | Up to**+40%** graphics performance |
| Neural Engine | Dual 16-core (32 cores total) | 2× AI processing performance |
| Memory subsystem | LPDDR5X, +50% bandwidth | Widest ever in an iPhone |
| Overall sustained performance | New VC vapor chamber + nanotwinned copper | Up to**+40%** vs. 17 Pro, up to 2× vs. 16 Pro |
The iPhone 18 Pro Max introduces the first variable-aperture main camera on an iPhone. It is built from six laser-cut blades, a rotor mechanism, and a custom lens, offering four aperture settings: f/1.48 / f/1.8 / f/2.8 / f/4.0.
| Aperture | Typical use case |
| f/1.48 | Night scenes and indoor low light; up to**+50%** more light intake in low light than the 17 Pro |
| f/1.8 | Default everyday setting, balancing detail and depth of field |
| f/2.8 | Group shots and landscapes; both foreground and background stay sharp |
| f/4.0 | Bright light, documents, and white-background product shots to prevent overexposure |
Paired with the all-new Pro Controls, users can for the first time manually adjust white balance, histogram, shutter speed, and aperture on an iPhone, and use Smart Focus Tracking to keep a subject locked in focus when it moves and re-enters the frame. Video supports 4K Dolby Vision HDR 60 fps Cinematic mode and Audio Mix.
| Model | Video playback (China) | Video playback (eSIM) | Everyday use | 5-minute wired charge yields |
| iPhone 18 Pro | Up to34 h | Up to 36 h | ≈ 24 h | ≈ 6 h of video |
| iPhone 18 Pro Max | Up to43 h | Up to45 h | ≈ 30 h | ≈ 7 h of video |

The iPhone 18 Pro Max’s Dynamic Island is about 30% smaller than the previous generation, with part of the Face ID sensor moved beneath the display, raising the screen-to-body ratio from ~92% to 94%. On the functionality side:
| Dimension | iPhone 17 Pro Max | iPhone 18 Pro Max | Improvement |
| Chip | A19 Pro (3nm) | A20 Pro (2nm) | CPU +20%, GPU +40%, AI ×2 |
| Main camera | 48MP Fusion, fixed aperture | 48MP Fusion variable aperture | First time |
| Cooling | Single-layer VC | New-gen VC, 3× area | Sustained performance +40% |
| Battery (China) | 4832 mAh | 5391 mAh | +11.5% |
| Video playback | 33 h | 43 h | +10 h |
| Wired charging | 40W | 60W | +50% |
| Dynamic Island | 2 Live Activities | 3 Live Activities | +50% |
| Weight | 231 g | 249 g | +18 g |
| Starting price (256GB) | ¥9,999 | ¥10,999 | +¥1,000 |
Summary: There are substantive upgrades across five dimensions — chip, camera, cooling, battery life, and charging — while the exterior and display remain essentially unchanged. If you’re holding a 17 Pro Max with no pressing pain points, you can wait for the next generation; if you’re on an iPhone 14 series or older, this generation is “the most worthwhile upgrade in nearly three years.”
| Usage intensity | Typical lifespan | Key determining factors |
| Light (social / video / calls) | 5–7 years | Battery replacement recommended after 800 cycles; iOS typically supported for 6–7 years |
| Moderate (photography / work / gaming) | 4–6 years | The A20 Pro’s dual Neural Engines and on-device AI make the 18 Pro Max more age-resistant than the 17 Pro |
| Heavy (4K video / Genshin-class gaming) | 3–4 years | Battery and storage are the bottleneck; 1TB/2TB versions relieve storage pressure |
Practical advice:
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The iPhone 18 Pro Max opens for pre-order at 8 PM on September 12 and goes on sale on September 18. Popular colors (especially Burgundy) and the 256GB/1TB versions have historically been the first to sell out. For a single purchase, a short-lived residential IP is recommended — billed by usage, with no charge if not extracted; for teams running multiple accounts long-term, dynamic residential proxies or a traffic plan are the better fit.
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A: Customers in mainland China can pre-order from 8 PM on Saturday, September 12, 2026, via the Apple Store app, Apple’s official website, and authorized channels, with general availability starting Friday, September 18. The United States, India, and Canada all open pre-orders on September 12 and go on sale on September 18.
A: The iPhone 18 Pro Max was officially announced on September 10, 2026, at Apple’s fall event (“Surprise and Shine”). Pre-orders open on September 12, with general availability on September 18.
A: Five substantive upgrades:
A: 256GB 1,299,512GB1,299,512GB1,499, 1TB 1,899,2TB1,899,2TB2,499 (Prices are for reference only. For real-time pricing, please visit the official website).
A: Four options — Black, Silver, Glacier Blue, and Burgundy. Burgundy is the new color for this generation and commands the highest launch-period premium.
A: Moderate use runs 4–6 years, and Apple Pro models enjoy 6–7 years of mainline iOS updates. The iPhone 18 Pro Max is expected to be supported up to iOS 33 / around 2032. A battery replacement is recommended after 800 cycles.
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