Luban Cross-border Link helps Chinese sellers unlock their global e-commerce potential
Grace Turner
2025-09-02 16:00 · 21 min read
According to the “2023 China Cross-border E-commerce White Paper”, more than 67% of sellers face “platform dependence”: Amazon’s average CPC (cost per click) increased by 22% year-on-year, while independent site sellers reduced their customer acquisition costs by 18% through a combination of “SEO + social media + influencers”.
The industry changes behind the traffic dilemma. When the traditional “platform distribution” model hits its ceiling, the cross-border battlefield is undergoing a triple fission:
1. Traffic decentralization: TikTok Shop’s global GMV has exceeded US$20 billion. “Interest e-commerce” driven by short videos is reshaping the consumer decision-making chain.
2. Brand sovereignty awakening: Benchmark cases such as Anker and SHEIN have proven that independent websites can not only avoid platform risks, but also accumulate user data and increase repurchase rates by 300%;
3. Technological dimensionality reduction: AI material generation tools have increased advertising CTR (click-through rate) by 65%, while sellers who still use mobile phones to take product pictures are being eliminated by algorithms.
“It’s not that there aren’t opportunities in the market, but rather that the rules of the game have changed,”
said Wang Li, a senior cross-border e-commerce consultant. “In the next three years, sellers who can integrate the iron triangle of ‘independent website infrastructure + targeted traffic generation + localized operations’ will capture 80% of the incremental market.”
The biggest problem Chinese sellers face in their cross-border overseas journey is traffic generation!
Whether on a large e-commerce platform like Amazon or on a self-built independent website, sellers will inevitably encounter the problem of acquiring traffic.
Traffic, as the blood of the e-commerce ecosystem, is of great importance. Without sufficient traffic, there will be no orders, and without orders, there will be no revenue.
In this context, traffic generation is not only a technical issue, but also the key to the survival and development of sellers.
In order to stand out in the global market, advertising has become an indispensable means for cross-border sellers.
Through carefully planned SEO services, sellers can improve their website’s search engine rankings and attract more potential customers.
Using overseas media platforms such as Facebook, Google, and TikTok to divert traffic can effectively convey brand information to the target audience.
Optimizing advertising materials to make them more attractive and persuasive is also the key to improving advertising conversion rates.
In a highly competitive market environment, these methods not only help sellers obtain necessary traffic, but are also important steps to achieve business success.
The key to traffic diversion and transformation and upgrading, Luban Cross-border Communication can help you!
So how can we efficiently attract traffic, quickly increase orders, and even achieve business transformation and upgrading?
Today, I’d like to highlight Luban Cross-Border Link, a one-stop global marketing service platform launched by BlueHand Interactive, a subsidiary of Blue Label Media . Luban Cross-Border Link collaborates with over 20 major overseas media resources, including Meta, Google, and TikTok for Business. With its precise market insights and efficient marketing strategies, it has successfully helped over 50,000 businesses achieve growth, providing Chinese companies with a worry-free global experience. Luban Cross-Border Link is the preferred incubator for 50,000 cross-border sellers!
Whether you are a platform seller, an independent website seller, a B2B enterprise, or a TikTok novice, Luban Cross-border Communication can provide you with customized solutions!
Transformation and upgrading of platform sellers:
Transformation to an independent website: Provide one-stop independent website construction services, covering multi-language website construction and brand visual customization, to help platform sellers quickly establish brand positions, completely control brand sovereignty, say goodbye to platform homogeneous competition, avoid the risk of platform closure, bypass platform commissions, and double the profit space.
Transform into a TikTok Store: Become an official TikTok agent with exclusive access to store opening channels. From store renovation and product listing to a cold start with TikTok short videos/livestreaming, we offer tailored solutions tailored to the needs of sellers at different stages of their journey, along with dedicated traffic support plans to shorten the ramp-up period for new stores. Professional guidance will help you successfully launch your TikTok Store marketing campaign, capitalize on the new trend of billions of traffic, drive conversion rates with content-driven sales, leverage algorithms for precise market penetration, and leverage platform policies to leverage traffic dividends at a low cost.
Affiliate marketing solutions: Integrate overseas influencer distribution networks and alliance platform resources to provide product selection and matching, commission mechanism design, automated settlement system, build a GMV distribution system of tens of millions, and accurately reach high-potential customer groups.
Off-site traffic generation solutions: Support enterprise-level advertising agency and self-investment on mainstream channels such as Facebook/TikTok/Google, provide convenient account opening on multiple platforms, intelligent material generation and delivery strategy optimization, and open up the full-link operational closed loop of “traffic generation-conversion-repurchase”.
Intermediate page solution: Customize compliant jump pages for platform sellers, connect traffic from multiple overseas media platforms, optimize user paths, and achieve efficient traffic acquisition and conversion improvement.
The growth of independent station sellers is accelerating:
11 customized services:
Account opening and top-up service (0 service fee, 0 handling fee, multi-currency top-up, more than 20 media resources worldwide)
“Multimedia at your will” (a tutorial on independent website placement with zero basics, saying goodbye to “burning money blindly” and mastering overseas media placement operations quickly)
Companion service (expert 1v1 full-cycle empowerment, providing training, strategic planning, data analysis, optimization suggestions, etc.)
Agency advertising service (a professional team will take over your advertising account, operate it accurately based on ROI, and cultivate your business team’s long-term hematopoietic ability)
Website building service (multiple categories of exquisite templates to choose from, adaptable to multiple scenarios, flexible layout, and support for multiple payment methods)
Material production services (photo/video material shooting and processing, including real-person/influencer unboxing videos, review videos, etc.)
SEO services (SEO optimization and ranking across multiple platforms to increase brand exposure, improve on-site SEO technical optimization, and use multiple content to increase lead conversion)
Appeal service (professionally resolve ad account suspension issues, provide precise appeal strategies and platform policy interpretation, and quickly restore ad permissions)
KOC marketing services (accurately matching global KOC resources, using real influencer reputation and scenario-based promotion to quickly increase brand trust and conversion rate)
Premium customer support services (full-link empowering the growth of premium sites, helping brands to refine their operations and solidify their presence, and achieving a dual-effect leap in independent site sales and brand potential)
Emerging media resources (covering official account opening resources on 300+ platforms such as Snapchat and Pinterest, reaching high-value audiences and seizing overseas traffic at low cost)
B2B companies efficiently acquire customers:
Efficient B2B customer acquisition services: Addressing pain points for B2B companies, including high customer acquisition costs, low user quality, and talent and technology shortages. We offer CPA settlement, flexible partnership options, and high-quality leads. We acquire precise leads through social media advertising, search engine advertising, and third-party platform integration.
8 customized services:
Open a Meta/Google/TikTok account ( multi-currency deposit channel, support flexible settlement )
B2B buying example ( exclusive lead acquisition, CPA settlement, flexible cooperation methods )
Free Match ( Quickly master overseas media placement operations, quickly launch overseas with no experience required, and receive one-on-one placement instruction from experts )
Investment agent ( 1v1 service from the gold medal optimization team, full-process hosting from account opening to material, transparent and traceable ROI )
Material production ( massive model real-life photography, starting from $50 per piece, material is measured by delivery effect )
Social media production/operation ( social media account operation, content planning + fan interaction, industry hot spot marketing )
Website building ( B2B-specific website template, supports multi-language and multi-currency switching, and integrates inquiry forms )
SEO ( keyword layout optimization, improving Google search rankings, technical SEO + content optimization )
TikTok sellers monetize their traffic:
TikTok’s new store starter package includes: rapid store opening (cross-border stores, targeted invitation stores, fast review, and immediate launch) , account operations (a professional team provides comprehensive account operation services to improve user stickiness and enhance brand activity), content operations (creating explosive content to attract target users), and account opening and traffic investment (a one-stop account opening service to help you stand out in the highly competitive market).
Talent Services: We provide talent search services to help you easily master TikTok. We offer KOC unboxing materials, vertically selected talent trailers, and mashup materials. We also provide one-on-one consulting, market research, market data, MediaPlan, and advertising agency services.
Luban Cross-border Communication Core Services:
1. Account opening and recharge: One-stop free account opening, supporting Payoneer and Alipay dual currency recharge.
2. Delivery optimization: free website testing, 1V1 optimizer account diagnosis, and Facebook official whitelist application.
3. Material Production: AI-powered material generation, free high-quality material fission, and image/video material shooting and processing. We offer live-action photography, starting at $60 per piece. We have a vast model library to meet the needs of various product categories. We can measure material performance based on delivery results and customize it on demand.
4. Course Training: Facebook/TikTok/Google practical training camps, one free live class per week, and a community of 100+ cross-border sellers. 1.2GB of learning materials package, including the latest campaign videos, holiday marketing strategy documents, and annual marketing cadence planning.
Advantages of Luban Cross-border Communication:
1. Service capability: One-stop overseas marketing service, capable of managing the entire advertising process; providing extremely fast website building, material services, and professional website SEO services; professional delivery support, and providing professional services.
2. Product Strength: Powerful functions, stable performance, and leading innovation, it adapts to different needs and scenarios and provides efficient, convenient, and secure marketing services; the intelligent delivery system facilitates efficient management of your advertising accounts.
3. Marketing Strength: As a first-tier agent in Greater China, we have extensive overseas media resources. We have hundreds of cross-border partners, providing one-stop cross-border e-commerce solutions from website establishment, payment, product selection, distribution, logistics, etc.; we are backed by a listed company and provide secure financial guarantees. We have many years of cross-border e-commerce experience and provide professional cross-border e-commerce consulting and guidance.
Luban Cross-border Communication can not only provide customers with efficient overseas marketing services, but also help customers optimize their overseas strategies, improve overseas efficiency and reduce overseas risks through added value such as multi-platform data aggregation analysis, asset and fund management.
Newbie Zone for Entry Benefits:
1. Limited time offer! Free investment!
Google investment is free for 15 days, limited to 18 people, first come first served! ( Only for new Luban customers, participation requires a minimum deposit of $3500 )
2. Independent station cold start service
Gold Medal Optimizer 1 V1 , teach you how to advertise in 7 days
You will receive: an introduction to the entire advertising process, efficient use of data analysis to improve advertising effectiveness, continuous learning and support from professional advertising optimizers, and 1V1 support from gold medal optimization throughout the process.
Before launch: lay a solid foundation, including website monitoring, full set of advertising asset configuration, GA4/Pixel conversion code installation, and product/material selection recommendations.
During the delivery process: full control, step-by-step construction of the first advertisement, exclusive delivery budget planning optimization suggestions, and advertising data analysis.
After launch: continuous improvement, 1.2G massive learning material package, major media advertising knowledge maps, annual marketing calendar, etc.
If you want to learn more about Luban Cross-border Communication’s services and consult about opening a free account, please click the link below . Luban Cross-border Communication will provide you with high-quality services that save you worry, time, effort and money.
At the same time, Luban Cross-border Communication also has a professional overseas academy that can provide you with a series of training including courses, live broadcasts, etc., to help you go overseas efficiently!